The new AI-powered feature automatically detects and matches lower third-party hotel rates in real time—eliminating manual claims, screenshots, and approval processes entirely, replacing the traditional Best Online Rate Guarantee model with a fully automated, real-time solution.
Radisson Hotel Group has launched a leading AI-powered real-time hotel price matching technology, redefining how travelers book direct online.
The new feature automatically detects lower publicly available rates for Radisson Hotel Group properties on third-party booking platforms and instantly matches them on RadissonHotels.com—removing the need for guests to submit claims, screenshots, or wait for manual approval. Unlike traditional best-rate guarantee programs, which require customers to identify lower rates and complete a manual claims process, price matching verifies and applies eligible lower rates automatically and in real time. The launch marks a major milestone in the Group’s digital transformation strategy, establishing a new benchmark for price transparency and easy direct booking across the hotel industry.
“Today’s travelers expect speed, simplicity and confidence when they book,” says Gianni Di Fede, Global Chief Commercial Officer at Radisson Hotel Group. “Price matching is our commitment to ensuring that guests who choose to book directly with us never have to wonder whether they could have found a better deal elsewhere. By automating the process in real time, we are making direct booking simpler and more transparent while delivering greater value to both guests and hotel partners.”
Real-time pricing
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